
PROTECT THIS HOUSE
Three simple words that define the Under Armour attitude.
It all started with a simple plan to make a superior t-shrit. A shirt
that wicked sweat, regulated temperature, and boosted muscles with
compression. A shirt that made athletes better.
Without question, Under Armour is an industry leader. When it came time
to open their flagship pop-up store at the corner of 57th Street & 5th
Ave in New York City Under Armour turned to another industry leader to
handle all their graphic needs – stingray.
In a little more than 3 weeks from the time stingray received the first
renderings of the UA NY store interiors to opening day December 5th, 2009 we
produced and installed over 200 individual graphic components ranging
from 8'w x 11'h prints on poly-carb, to custom sewn UA NY logo flags, to
8x10 POP marketing and everything in between.
stingray lived and breathed UA's "PROTECT THIS HOUSE" ethos, and in the
process we delivered on the Herculean task entrusted to us with outstanding
visual results.
stingray's execution and attention to detail makes brands better.
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