PROTECT THIS HOUSE

Three simple words that define the Under Armour attitude.

It all started with a simple plan to make a superior t-shrit. A shirt that wicked sweat, regulated temperature, and boosted muscles with compression. A shirt that made athletes better.

Without question, Under Armour is an industry leader. When it came time to open their flagship pop-up store at the corner of 57th Street & 5th Ave in New York City Under Armour turned to another industry leader to handle all their graphic needs – stingray.

In a little more than 3 weeks from the time stingray received the first renderings of the UA NY store interiors to opening day December 5th, 2009 we produced and installed over 200 individual graphic components ranging from 8'w x 11'h prints on poly-carb, to custom sewn UA NY logo flags, to 8x10 POP marketing and everything in between.

stingray lived and breathed UA's "PROTECT THIS HOUSE" ethos, and in the process we delivered on the Herculean task entrusted to us with outstanding visual results.

stingray's execution and attention to detail makes brands better.





back info dna work work1 work2 work3 work4 work5 work6 work7 current archive retouching people vision contact forward